Retail Therapy - Mark Pilkington
Mark is the son of one of our founders and has kindly donated several copies of his book for us to sell on behalf of Penny Brohn UK
In 'Retail Therapy' Mark Pilkington examines the forces at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution.
In this book which stresses the importance of the high-street for our global economy, he offers a comprehensive analysis of these factors and their impact on the world of retail, and more importantly, a clear explanation of the longer-term trends that are shaping retailing, and outlines a straightforward road map for dynamic, innovative and sustainable success in the future.
Our Hub Manager Lou says "I read this book before joining Penny Brohn UK and it not only clarified but amplified what I already felt about the importance of 'real' interactions, the value of great customer service and building connections not just a customer base.
In the current climate, as the world feels as though it has been turned upside down by the pandemic, ecommerce has had an even bigger 'boost' which none of us could have predicted, but this book helped me to identify some of the ways in which we can make our own online offer as successful as possible, whilst still believing in the many benefits that traditional high-street shopping brings to us all individually as well as a society"